Online ordering for takeaways and the lunch trade

A large part of your day is decided between twelve and two. In that hour people queue to the door, and anyone with only half an hour off turns around again when the queue is long. Every guest who leaves is a lost sale — and they probably will not come back tomorrow, because by then they have found somewhere else.

Ordering online for pickup moves part of that queue forward in time. The guest orders from their desk, as soon as possible or for a set time. Payment is already done. At the counter they only pick up the bag.

For your team that means less cashing up, fewer questions, fewer scraps of paper. The order stands complete in the kitchen panel, with every extra and special request.

OwnGo is an ordering page of your own. For a lunch trade, these are the points that matter.

• Kitchen panel in the browser: Runs on any tablet or phone. Every new order arrives with a loud signal, even when the pan is hissing.
• Countdown and pickup time: A countdown shows how long you have to accept. Your kitchen decides when the food is ready.
• Menu in six languages: German, English, Turkish, Italian, Spanish and French. In a neighbourhood full of international offices, everyone orders in their own language.
• Sold out in one click: Today’s bowl gone at 13:10? Take it off sale in the admin straight away.
• Allergens: The 14 main allergens appear on every dish — in a lunch crowd somebody asks about them every single day.

We do the setup, free of charge. You send us your menu, we build the website, the menu and the kitchen panel. All you confirm is your Stripe account.

Hardly any bowl is ordered exactly as written on the menu. No onions, extra avocado, dressing on the side. On the phone some of that gets lost. Online the guest chooses it themselves, and the kitchen sees it in black and white.

• Variants: A small or a large bowl, rice or salad as the base, each with its own price.
• Extras: More protein, a second topping or a dressing to take along, selectable on the dish itself.
• “Goes well with” in the cart: The system suggests a side and a drink, say a soup and a lemonade.

You maintain prices, variants and extras yourself in the admin once everything is set up. When the dish of the day changes, it is swapped in seconds. When a new dish joins the menu, you add it with its price and allergens yourself.

Your lunch crowd does not live around the corner, it works around the corner. Offices, coworking spaces, gyms, a clinic, a university: a few hundred people with the same question five days a week. They only need to find out once that they can order ahead from you.

• Partner codes: A discount code per neighbour — one for the coworking space next door, one for the gym across the road. The admin shows which code was redeemed how often, so you can see which neighbours actually bring you guests.
• Scheduled campaigns: A lunch offer that starts on weekdays at a set time and ends by itself. You do not have to remember it every day.
• Ordering ahead: Someone whose break starts at 12:30 orders in the morning for 12:30. Larger orders from an office can come in a day early instead of surprising you at 12:15.

How a fixed monthly price compares with commission is explained in the guide to an online ordering system without commission. Run it with your own numbers in the commission calculator.

Through OwnGo guests pay by card, Apple Pay or Google Pay. The money goes to you directly through your own Stripe account; OwnGo never touches it. When the order is placed the amount is only held on the card; it is charged once the guest has their food. A rejected, expired or cancelled order costs the guest nothing.

Small amounts, counted honestly

At lunchtime orders are often small, so the payment fee is worth a look. An example with assumed figures: on a €12 order Stripe’s fee is €0.18 plus €0.25, so €0.43. That is roughly 3.6% of the amount. No OwnGo commission is added; you pay only the fixed monthly price.

Your best online guests are already standing at your counter today. For them to order ahead next time, they only need to know that they can.

• You get a QR code for cups, bags, flyers and tables. Scanning it lands straight on your menu.
• At launch we add the ordering link to your Google profile. Anyone searching for your name can order right away.
• The ordering page can run under your own domain.

You can keep delivery platforms alongside it. They bring new guests; your own page serves the regulars. There is an example from Berlin on the page for Berlin restaurants, and what this looks like in a pizzeria is in the guide for pizzerias.

You can reach us during your opening hours, including evenings and weekends. Write to us and we will reply personally within one working day.